When I first show a website draft to a client, my instruction to him or her used to be, “Look it over. Let me know what you think!” I didn’t fully understand why many clients stumbled over their words, took days to get back to me, avoided saying anything straight. The pattern was generally the same – flatter first “I love it! It’s perfect!” and then comes the scattered, non-specific critique, “You know . . . I wonder . . . maybe . . . tell me your professional opinion . . . I know nothing about these things! . . . but do you think that’s a good colour?” It was like pulling teeth, getting useful feedback.
August 22 – back from vacation
I just returned from London UK with my family. Away 10 days, and only a couple of fires to put out
I will work through my backlog over the next few days, so please be patient. If you would like to contact me about new work, please do! But be warned, I may need a little while to respond. Don’t be afraid to give me a nudge if you haven’t heard back in 2 business days.
Thanks! Jennifer
Thinking of making your own WordPress theme…?
More and more, I’m encountering clients who have themes professionally made by graphic designers. The designs are often lovely and exactly what the client wanted… but the client hits a roadblock when it comes to implementing the design. Even a traditional web designer will struggle to adapt the design to fit WordPress’ coding, especially if they are not also WordPress developers. So the client must then find a WordPress developer who will ‘convert’ the design as-is. A North American developer will likely be quite expensive, so many opt to find an off-shore developer through a freelance service. Fair enough: but often the differences in culture, language, timezones and understanding of business requirements make for a frustrating experience that ends in a not-great product.
My suggestion? Select a theme you like based on the layout, navigation and information architecture. Then, ask a designer (here, there or anywhere) to create the elements required to customize the look. The designer can then replace the fonts, change colours, make new backgrounds, create custom logos and graphic elements – which can all be inserted into the existing theme with often just a little customization. You may still need someone like me to help implement the changes, but your costs will be WAY less than if you were to visualize a design from scratch and then ask a WordPress developer to ‘make it’. Could save you hundreds, maybe thousands, of dollars… and a lot of aggravation.
The cobbler’s children have no shoes and other pithy things to say at a time like this…
I just did what I tell my clients never to do. I made a big change without backing up first. And wouldn’t you know…? Crash!
So, I have just spent my Sunday afternoon, on my one day off between a fun but tiring vacation in London UK and returning to client work tomorrow, reinstalling my website and copying/pasting recent changes from Google’s cache… Good thing I know how to fix it myself! And I suppose, good to be humbled every once in a while
Big Ideas Made Simple

